AGE AS A GAME CHANGER: MODELLING ENVIRONMENTAL RISK EFFECTS ON REVISIT BEHAVIOR

Abstract

Purpose: Through acknowledging behaviors that reduce environmental impact, this research is obliging in accentuate the significance of eco-tourism and other sustainable tourism approaches.

Methodology/Design/Approach: An empirical model has been developed to justify the extent to which environmental risk variables influence revisit intention. To facilitate greater comprehension of the study, demographic parameters have been incorporated into the model as a moderating component to determine whether age selection can alter visit intention when environmental risk factors remain. Utilizing a quantitative approach, the study employed SEM-PLS analysis to ascertain the findings.

Findings: While the threat of a natural disaster has an effect, the intention to revisit is unaffected by bad air quality. However, age clubbing does matter between these criteria and the decision to return. Some narrative shortcomings in Bangladesh's tourism industry have been addressed by the model, as discussed and detailed in the study's conclusion.

Originality of the research: This study conceptually constructs a framework and derives a proposed equation that links environmental risk (air pollution, natural disasters) to the outcome of tourists' intention to return. Furthermore, the model additionally looks for changes in the results by using demography (age) as a moderating factor between environmental risk and intention to return.