A STUDY ON ENTREPRENEURIAL LEADERSHIP AND BUSINESS TRANSFORMATION IN THE DIGITAL ERA

Abstract

Entrepreneurial leadership has become a critical driver of business transformation in the digital era. Rapid technological advancements such as cloud computing, artificial intelligence, big data analytics, and digital platforms require leaders who can innovate, take risks, and adapt quickly to market changes. This study examines how entrepreneurial leadership influences organizational growth, digital adoption, innovation, and overall business performance. A dataset of startups and established firms was analyzed using descriptive statistics and graphical visualization techniques. Results indicate that organizations with strong entrepreneurial leadership demonstrate higher revenue growth, faster digital transformation, and improved innovation outcomes. The findings highlight the importance of leadership agility, strategic decision-making, and technology integration for sustainable business success in modern competitive environments.