DEVELOPMENT CONTENT RADIO BROADCAST FOR PREVENTING BULLYING IN THE ALLEY COMMUNITY: AN ANALYSIS VALIDITY AND PRACTICALITY OF MULTIPLATFORM MEDIA AS A PREVENTIVE STRATEGY

Abstract

Study This develop content multiplatform based radio broadcast for prevent bullying in society Makassar City alley . With Research and Development (R&D) approach using the 4D model (Define, Design, Develop, Disseminate), research This aim For measure validity and practicality content broadcast as a bullying prevention strategy . Validation conducted by media and bullying prevention experts , while practicality measured through trials​ field in society corridor . Research results show that content broadcast get validity high , with Aiken's V scores averaged 0.79, as well evaluation positive to substance , language , and technical broadcasting . Practicality content is also rated very highly , with Aiken's V value of 0.86 in the aspect technical broadcasting and 0.92 on culture local . Although Thus , there are suggestions for improvement , including improvement visual design and customization content to be more relevant with context local . Research This give contribution important in use of broadcast media as means preventive For addressing bullying in society congested population . Findings This expected can become base For development more carry on in bullying prevention using social media and broadcasting , as well as strengthen role public in effort education social .