DOI: 10.12732/ijam.v38i4.11
ALGORITHMS & ATTENTION: HOW TECH INFLUENCES CONSUMER HABITS
Dr. Sunil Saxena
Assistant Professor, IES Management College and Research Center, Mumbai, India
Abstract. Research examines the technological systems that manage digital platform user attention while investigating resulting behavioral patterns. This research evaluates the example of Netflix and Amazon and Instagram through an analysis of their interface setups and algorithm processes and persuasive technological components that alter user autonomy and cultural communication systems. The research applies qualitative methods to inspect the manner in which autoplay mechanisms along with one-click purchasing and social validation loops function to achieve behavioral control and improve user attention levels. The article combines media studies with behavioral economics and digital cultural theory to develop its attention theory which explains attention as extractable economic capital that platforms transform into commercial products. The study combines three essential ideas about algorithmic prompts with monitoring approaches that maintain human involvement in technology-based choices. Research studies show that automated systems reduce human reason and decision control abilities which produce both automated consumer actions and fake digital identities. The analysis explores two ethical issues which are digital paternalism and user manipulation and the loss of informed consent. The research presents three strategies to handle these issues through digital mindfulness and humane interface design and critical digital literacy and systemic policy changes. The article uses human-centered design to protect autonomy and democratic rights and dignity during the age of algorithms.
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Source: International Journal of Applied Mathematics
ISSN printed version: 1311-1728
ISSN on-line version: 1314-8060
Year: 2025
Volume: 38
Issue: 4
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